{Five Minutes With} Lola Hoad ~ LH Design - Albert and Me
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{Five Minutes With} Lola Hoad ~ LH Design

Lola Hoad - Beak Up Crafts

{Five Minutes With} Lola Hoad ~ LH Design

Lola Hoad - Beak Up Crafts

Hello everyone! I hope you’re all ready from another big dollop of creative business inspiration in today’s {Five Minutes With} post.

This week I’m talking to graphic designer Lola Hoad, who creates a beautiful range of hand-lettered prints and cards from her home studio in Brighton. I’m such a big fan of Lola’s work that I bought one of her prints for our dining room (which is where I do most of my crafting and blogging). I hope you enjoy finding out more about her and if you’re keen to have a look at her work you can find it for sale in her Etsy shop.

Lola runs LH Design, a small one-person business from the sunny south coast, and when she’s not busy with her shop she likes to spend her time reading, listening to records, dipping into cafes and walking along the seafront.

Lola launched her business earlier this year and her prints are perfect for your home or workspace to give you that little bit of motivation that’s needed from time to time, or even as a gift for a loved one to simply show how much they mean to you.

Lola Hoad - Beak Up Crafts

You may already know about Lola after a picture she posted on Instagram encouraging people to buy from small independent sellers went viral earlier this month:

Shop Independent - Lola Hoad - Beak Up Crafts

Lola kindly took some time out of her busy schedule to share how she came up with her business idea and turned it into her full-time job and I really hope you enjoy reading about it.

Hi Lola, thanks for featuring on my blog today! First up, how did you come up with the idea for LH Design and how long have you been in business?

Hi Kate! I started LH Design in May 2014. I had just been made redundant from my graphic design job, and I needed something to do whilst searching for another. I’ve always had a love for handlettering and typography, and for years I’ve made silly cards for family and friends, so I thought I should try my hand at selling them. In September this year, I decided that I was going to stop looking for a job, and go at this full-time. I’ve never truly felt happy when in a ‘proper’ job, and I thought this could be my one chance to work incredibly hard and get this right. Now, I’m self-employed and I’ve never been happier. LH Design is still young and little, but it’s getting there.

Please could you tell us a bit more about your product lines and the kind of work you do?

I create handlettered paper goods, ranging from prints to greeting cards. They feature contemporary expressions and quotes, and are intended to give you that little bit of motivation on a hard day, or to just simply make you smile. There’s nothing I love more than seeing people read the prints at craft fairs and start smiling. I do custom orders too, which is a great thing to be a part of, especially if it’s a gift. All my products use 100% recycled materials to ensure that this little business is as sustainable as possible.

{Five Minutes With} Lola Hoad Design - Beak Up Crafts

How difficult was taking the step to become self-employed and what’s the most important thing you have learnt so far along the way?

When I decided to make this my full-time job and register as self-employed, I was honestly petrified! It was partly because I was worried I wasn’t getting enough orders to actually make some sort of a living, and I was constantly thinking that I don’t even have a C in Maths GCSE! How can I do my own accounts! However, I had an advice meeting with the bank and that calmed me down. Even though it’s only been a few short months, I’ve learned so much, and continue to each day. I have to keep learning in order for this to be a success.

What does an average day look like for you?

I get up around 7am as my boyfriend leaves for work quite early, and I like having those few extra minutes together before a busy day. I spend an hour getting housework out of the way, and having breakfast in the quiet. Then, I get ready like anyone else would for work. I get dressed and try to look somewhat presentable, it makes me feel more prepared to work hard than if I was in my pyjamas all day. I’m currently working from my living room table, which can get cramped and messy, but I’m moving flats soon so I’ll have a lovely, pretty workspace!

I aim to starting working around 8.30-9am, beginning with writing a to-do list, answering emails, and replying to any social media comments. I also take a few minutes to read my favourite blogs and look through Instagram, as it inspires me for the day ahead. I listen to 6Music or playlists that I make for the working day, otherwise I’d waste the day trying to decide what to listen to! The morning is filled up with top-priority tasks such as processing and packing orders, as well as sorting out wholesale enquires. I make a point to get out of the flat at lunchtime, and head to the post office to drop orders off and have a little walk.

The afternoon is usually my planning/designing time. I’ll plan stock for any events coming up, design new products, and work on blog posts. I try and finish work for the day at 6pm, and have one last look at my emails/social media, but that never really works out! It can be tricky to switch off and watch telly when your job is only a few metres away from you. I also don’t work at weekends unless there is something urgent to do.

{Five Minutes With} Lola Hoad Design - Beak Up Crafts

What has surprised you the most about running your own creative business?

That people actually want my things! I’m always amazed when I get an order, and still do a few punches in the air like Judd Nelson at the end of The Breakfast Club. In turn, I’ve grown a lot more confident in myself because of this little business. I’m also surprised at how much it doesn’t feel like a job, it’s something I rarely dread and am happy to do each day. I always strive to live a life I don’t feel I have to have a break from.

Have you set yourself any targets for the future and what’s the pipeline for your business?

I’m hoping to have a busy Christmas. It’ll be our first one and I’m really pleased with the holiday products, so to see them heading off to new homes will be lovely. In the new year, I’m going to be releasing a collection of prints for children’s rooms, so opening up to a new market is exciting. I’m always looking for new stockists and I hope to have LH Design in some major retailers in the future.

Finally, do you have any offers or discount codes that you would like to share with my readers please?

If you use ‘WINTER1’ at the checkout, you’ll get free postage on your order.

{Five Minutes With} Lola Hoad Design - Beak Up Crafts

Lola’s Quickfire questions:

Chilly or Tropical – Chilly

Beach or Mountains – Mountains

Sci-Fi or Romantic Comedy – Sci-Fi

Paper or Plastic – Paper

Pinterest or Instagram – Instagram (that’s a hard one!)

Autumn or Spring – Autumn

Cats or Dogs – Dogs

Glitter or Matte – Matte

Wool or Leather – Wool

Biscuits or Cake – Biscuits

I hope you enjoyed this glimpse into Lola’s business. I absolutely love her work and I hope you do too.

{Five Minutes With} will be back in a couple of weeks and if you would like to feature in future posts please drop me a line at kate@beakupcrafts.co.uk

Lots of pretty hand-lettered love,





All photos copyright of Lola Hoad

  • Sonia

    Nov 24 at 9:53 am Reply

    Hi Lola! Absolutely love your work, I came across it on Instagram a while back 🙂 Wishing you much luck and success with your business x

    • Kate

      Nov 24 at 1:55 pm Reply

      Thanks for such a lovely comment Sonia! Lola’s work is brilliant and I’m glad you enjoyed the feature x

  • Beth - Musing Housewife

    Nov 24 at 9:54 am Reply

    Setting up from scratch is a daunting task.. Well done Lola! You have done a fab job!

    • Kate

      Nov 24 at 1:56 pm Reply

      Thanks for such a lovely comment Beth. I agree that setting up on your own is so brave x

  • Natalie Horner

    Dec 02 at 11:13 am Reply

    Great interview Kate xoxo will definitely have a look at LH Designs after reading!

    • Kate

      Dec 02 at 8:30 pm Reply

      Thanks Natalie I’m really pleased you enjoyed the interview! Lola’s designs are so lovely. x

  • Have really enjoyed this series Kate – you’ve selected some super inspiring makers and it’s been great to have a nose into their business life.

    • Kate

      Dec 11 at 4:35 pm Reply

      Thanks Claire, I really appreciate the feedback! There’s lots more to come in this series in the New Year with some really talented designer-makers 🙂 x

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